Client
Sports Entertainment Network
My Role
User Experience
User Interface
Graphic Design
The rebranding project aims to transform the identity and perception of SEN, a leading sports media presence in Australia and New Zealand, covering a range of live sports and racing content every day. The SEN app is a best-in-class content platform which provides audiences with personalised and localised content including live audio, podcast shows, live video, video on-demand, written news content, and much more. The SEN experience is enhanced while driving with its CarPlay and Android Auto support and is seeking to revitalise its brand image to align with its evolving business strategies and attract a new generation of customers.
The SEN redesign captivates striking visuals and concise content, effectively communicating the brand's value. By prioritising accessibility, we were able to create a more equitable and empowering digital environment for all users, leaving a lasting impression as the largest radio platform
